Education of values: Marketizing the aging population in urban China

In this article, I examine some of the marketing and sales strategies at Gardenview, a newly established eldercare company that ran few residential facilities in Nanjing, China. There, like elsewhere urban China, projected aging demography was mobilized to push for an industrialization (chanyehua)—marketization professionalization—of eldercare, transforming ideas experience by putting forward new set knowledge aging. To end, first ground rising industry transitioning paradigm conceptualizing China’s population from control demographic Then explore ethnographically how Gardenview participated rapidly particular, look floorplans stories as devices education values—as prices, good desirable, differentiators—to understand social, economic, ethical dynamics instigated demography. These values, show, are crucial linking everyday life choices with paradigmatic shift population. Finally, discuss understanding very processes values could shed further light on what anthropologist Michael Fischer calls “literacies future” socially economically elaborated contested world